Why training courses should be a high business priority, whatever the size of your business

Still not sure exactly what social media is? What’s the difference between a tweet, a like and an endorsement? Or, perhaps your copywriting or sales skills could do with a little updating. No matter what sector of business you are in, training course and/or updating your skills is a necessity to remain business competitive - and arguably even more so in these days of digital marketing and social media.

However over recent years many firms have had to retrench on outgoings and along with marketing budgets, learning and development for many organisations has taken a back seat. As companies struggled to stay viable any additional costs have had to be slashed. Along with the halt in these business outgoings, employee salaries, for the most part, have also remained stagnant, even though inflation has risen. So, all in all, it’s been a pretty tricky time to be in business - both as an employer and an employee.

The economy looks set to continue to grow

As a number of recent reports indicate, the economic situation in the UK has not only now stabilised but is in fact starting to grow in a sustainable way - the future of business in Britain is beginning to look much brighter. John Longworth, the Director General of the British Chamber of Commerce recently commented that “the economy is gaining momentum” and he praises the way that businesses have continued to fight hard to develop and create more employment. The BBC recently reported on George Osborne, the Chancellor, who commented that the economy continues to grow at its fastest pace since 2007. With all this positive news and the economy seemingly heading in the right direction it is a strange contradiction that for many people the benefits of this renewed growth are not yet being felt either in their pay or their development. 

Retaining talent is becoming increasingly important 

From an employment perspective the growing economy has led to budgets being unlocked, where once HR teams were tied by constraints or cuts, many are now experiencing the flexibility to begin looking at their staff retention once more and to develop strategies that keep their talent on board. And, interestingly, these strategies no long necessarily centre purely on the financial benefits - although there are few people who would currently argue against a pay increase. They also focus on the development of the individual within their role and the company. Making employees feel valued has resurfaced as a key indicator for employees remaining with their employer. 

So training courses, or learning and development, has come to the forefront once more. Since the recession has receded offering employees training pathways and investing in their development is a key way for firms to retain their best talent. What many businesses have forgotten is that along with offering benefits to the employee, training is there to make employees better at their role -meaning there are benefits to be had by the company as well, in better management of their responsibilities. Great, well delivered training will also help to develop your company culture - whether you are a small firm of three or multi site, multi discipline organisation, building a culture can be key to building a successful business. 

Smaller can mean speedier - use your size to your advantage 

The CIPD are, naturally, thought leaders in this arena and their web site certainly offers much that is helpful for those looking to educate themselves on learning and development. One thing is for sure though, valuing your employees (or yourself if you are the owner) has become increasingly important in enabling businesses to move forward. Equipping yourself and others with the necessary skills and experience to grow will put you ahead of your competition. Whilst the behemoth’s strategise their next training plan the smaller firms can take immediate action. Evaluate your employees strengths, their potential challenges in the future and research appropriate training courses and get them booked … today.